THE GAME

An innovative competition like no other that has brought together ambitious students from all over the world for the past 27 years. This year we’re taking it a step further by introducing a new ultimate prize.


▸34,000+students
▸63 countries
▸80+ hours of e-learning

▸8000+ innovations

The way the competition works:

▸Build an amazing team of 3 superheroes to solve the Mission 
▸Come up with the most innovative idea, sharpen it throughout the selection process and become the champion of your country. 
▸Fly to Paris, immerse yourself at L’Oréal’s headquarters and pitch your innovation to top L’Oréal executives.

Be the best and further develop your idea. 

How far can you take it?

Students have until Nov 14 to register and form teams of 3 via: https://brandstorm.loreal.com/

Case is released Nov 15, and students have until Nov 22 to submit 3 slide strategy and 1 minute video.