Attention 3rd and 4th year students!

Looking to better prepare yourself for case competitions and interviews? Check out this new and exciting elective! 

MKTG 3150 3.00 Business Case Analysis and Presentation Skills
with Jane-Michele Clark
offered in Fall 2018
Mondays: 2:30pm – 5:30pm
To enrol, use the catalogue number T44A01.
Open to 3rd and 4th year students

This course is designed to familiarize you with key elements related to analyzing and developing comprehensive solutions for business cases.

Please keep in mind that to represent Schulich in case competitions, you must either take MKTG 3155 or complete the i/BBA Case Competition Preparation Program. The Case Preparation Program is open to undergrads in all years.

You will…

  • improve your ability to present an arguments in a compelling way
  • prepare yourself for job interviews
  • grow the necessary skills to competitively enter case competitions
  • develop your skills in problem-solving, presentation building, story-telling and managing group dynamics.

This course will require students to present frequently, coach others and reflect on their own progress based on feedback and observing their videotape performances. MBA students and former Schulich students will provide feedback in some sessions. The course will culminate with an In-Class Case competition.

Prerequisite: Successful completion of all Year 1 and 2 core courses.